The Story of Toodo: A Brand from the Heart, Created for You

In the late 90s, Marc Urweider, the son of a toy importer, decided to follow in his father's footsteps by creating a company dedicated to childhood. The company he founded, Idis Sàrl, began by importing and distributing toys and plush toys. However, Marc quickly realized there was a significant gap in the market: the need for high-quality first-age plush toys, not only in terms of design but also regarding materials used and safety.

Thus, in the early 2000s, Toodo was born. A brand created to offer first-age plush toys that are elegant, safe, and durable. The concept was an immediate success, thanks to its unique designs and the careful attention to the finishing of each product. Toodo plush toys are not just toys, they are life companions, providing comfort, smiles, and tendernessfor both little ones and adults alike.

Always striving for perfection, Marc chose to collaborate with Korean manufacturers, known for their expertise in plush toy production. More than that, he made sure to partner with factories that respect fair working conditions and guarantee top-quality production. Today, our workshops are based in China and Indonesia, but we continue to uphold our two core values: the safety of your children and the well-being of our employees.

Each year, Marc works closely with his talented designer, Laetitia Renaud, to create innovative designs, always softer and warmer. Toodo is more than a brand; it’s a family story, a passion, a desire to create memories, and to offer your children a faithful companion, made with all our hearts.

We aim to offer you not just unique products but an emotional experience that goes beyond the purchase. Toodo represents softness, tenderness, and commitment for future generations. Come explore our universe, where every plush toy tells a story, and every smile makes all the difference.

Toodo, a brand created with love, for you.